Matt Cutt's Video: how to Optimize Google

notes on Matt Cutt's talk at "WordCamp San Francisco 2009"

WordPress he says solves a lot of problems.
---don't need to do a lot of stuff
---PageRank
(Number of people that link to you and how important they are)- Crawl in order of PageRank, faster to be found, deeper, often check to see if it's refreshed.
HIGH QUALITY CONTENT MAKES A DIFFERENCE
---backlinks - back link obession
relevant and reputable
relevant-content, care about, passion, write often, write everyday, get practice

keywords-what a regular user is going to say
keyword tool...
Title and URL and Categories

REPUTATION
!!! KEY! B INTERESTING e.g. Fake Steve Jobs

Google Analytics: Related Blog Posts give people more to do. Capitalize on the bounces.


Lesson from Katamari Philosophy
- Start Small in a small niche. Don't reach, you can get there gradually. The lesson your always reaching and looking to roll up bigger things. then build up build up and build up







more on http://www.mattcutts.com/blog/seo-for-bloggers/

more SEO Tips from Google http://macspotlight.blogspot.com/2009/07/tips-from-google-on-how-to-optimize.html

what is google caffiene? how is it different

the results took 0.15 seconds on the regular Google search, and 0.09 seconds on Caffeine.-PC World

"For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback."



Google's head of spam team, cuts hair... well after that story he explains what google caffiene really is here

Gmail drag and drop creates excitement on twitter

http://gmailblog.blogspot.com/2009/07/labels-drag-and-drop-hiding-and-more.html

Gmail introduces Labels: drag and drop, hiding and more

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From: @google

Sent: Jul 1, 2009 15:10

A look behind the scenes at the design of the new Gmail labels features http://bit.ly/17rtIX

sent via web

From: @google

Sent: Jul 1, 2009 12:21

New features in Gmail labels: drag and drop, hiding and more http://bit.ly/e2f2D

sent via web

From: @TechCrunch

Sent: Jul 1, 2009 12:53

Google Enhances Gmail Labeling With Drag And Drop Feature, Retires Right-Side Labels http://tcrn.ch/506 by @leenarao

@mattcutts: For the folder-lovers among you, Gmail just added drag-and-drop for messages: http://bit.ly/PTBIW